Situation
Abgenix, a biopharmaceutical company, was going through dramatic change in its organization. They were growing and hired five new vice presidents. This reflected its growth and ambition. Now, the company wanted to reflect this in their annual report.

Solution
I was the creative lead developing concepts and saw the project through its presentations and production. Working with the creative director and a writer, the concept for the annual was to reflect the fact that the growth of Abgenix came because of its people. The annual report starts with the recently hired vice presidents, but what the annual ends with are the workers of Abgenix.